Three Years of Collaboration... Why Samsung Electronics Insists on 'Geomeunsaemak' for Marketing

[Asia Economy Reporter Kang Nahum] Pearl Abyss's MMORPG game ‘Black Desert’ has once again showcased a collaboration marketing campaign with Samsung Electronics.

According to Pearl Abyss on the 19th, the globally popular ‘Black Desert’ recently appeared in an advertisement for Samsung Electronics' latest TV, the ‘Neo QLED 8K’. Samsung Electronics utilized the high-spec game Black Desert to demonstrate the TV's performance.

The Neo QLED 8K is a product that supports home gaming. Through support for ultra-wide view ratios, it allows for a more comfortable play experience of Black Desert, which features high-quality graphics. The advertisement also highlights Black Desert's spectacular action and graphics.

Black Desert boasts 4K quality graphics, highly polished action scenes, and detailed character customization. Players can connect Black Desert PC and console versions to large TVs for an immersive gaming experience. It supports the latest console devices, PS5 and XBOX Series X, allowing for faster loading and high-quality performance up to 120 frames per second.

The marketing collaboration between Samsung Electronics and Pearl Abyss has entered its third year. The two companies first signed a marketing agreement in 2018. Samsung Electronics enabled downloading of the mobile game ‘Black Desert Mobile’ via Galaxy Apps and allowed users to experience Black Desert Mobile and PUBG Mobile on the Galaxy S9 and Galaxy S9+ at the ‘Galaxy Studio’.

The following year, when Samsung Electronics released a new gaming monitor, they also conducted marketing using Black Desert. At that time, Samsung Electronics opened a new concept TV pop-up store called ‘Saeroboda’ in Garosugil, where they demonstrated Black Desert on the new gaming monitor ‘CRG9’. The CRG9 is a 49-inch QLED gaming monitor with dual QHD resolution, delivering immersive game visuals.

Pearl Abyss credits its proprietary game engine as the driving force behind the game's high quality. Before creating the game, Pearl Abyss started by developing the engine that forms the foundation of the game. This path was not chosen by major game companies like NCSoft or Nexon and is regarded as a case of technological independence in the gaming industry. Pearl Abyss developed PC, mobile, and console games using its own game engine, the ‘Black Desert Engine’. They are currently developing a next-generation game engine alongside new titles.

Developing a game engine in-house may increase initial development costs, but it significantly enhances development speed and flexibility, becoming the greatest driving force in creating platform-optimized content. Generally, PC game development takes more than twice as long as mobile game development. For example, Icarus took 10 years, Lost Ark 7 years, and Blade & Soul 6 years. Pearl Abyss demonstrated rapid development speed by launching Black Desert's official service in 5 years using its proprietary game engine technology.

A Pearl Abyss representative said, "Black Desert has been globally recognized for its realistic graphics, immersive sound, and grand background music through major upgrades," adding, "It is hard to find a high-quality game like Black Desert that showcases the strengths of the Neo QLED 8K, which supports home gaming."

This content was produced with the assistance of AI translation services.