Seoul City Launches 'Home-Stay Trash, My Hands' SNS Campaign Season 2

Correct Waste Separation Campaign in Its Second Year

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced that starting from the 13th, it will launch a citizen participation campaign titled 'Jipkok Sseuregi-neun Nae Son-euro? Season 2' through its main SNS channels to raise awareness about household waste issues related to delivery and courier services and to increase the recycling rate of household waste.

With the prolonged COVID-19 pandemic leading to reduced outings and gatherings as well as increased remote work, the time spent at home has increased, resulting in a rise in online shopping and food delivery services, which in turn has significantly increased household waste generation.

Seoul plans to continue the campaign with Season 2 this year to maintain ongoing public engagement and encourage citizen participation.

'Meokkkaebi' is a goblin character (four types) that consumes general, plastic, paper, and food waste. Developed in 2017 as part of Seoul's urban branding campaign 'Mongttang Kkaekkeuthan-gang' (All Clean Han River), the character is frequently used in city campaigns focused on environmental themes. It was featured in the 2019 'Han River Waste Is in My Hands' and the 2020 'Jipkok Sseuregi-neun Nae Son-euro' campaigns, gaining significant attention from SNS users.

Seoul will serialize the 'Meokkkaebi Toon' series every Tuesday on its main SNS platforms such as Facebook and Instagram until July, and after the serialization ends, the Meokkkaebi animation videos will be distributed on YouTube and other platforms.

A total of 10 episodes of 'Meokkkaebi Toon' will be produced, starting with a prologue on the 13th, followed by Episode 1 on summer courier boxes (20th), Episode 2 on plastic delivery containers (27th), and so forth. The series will teach proper recycling and waste separation methods for various commonly generated recyclable items in daily life in an easy and entertaining way through the Meokkkaebi characters.

The animation, which will be about one minute long, features the campaign song 'Bunri Bunri Kkirikkiri' combined with Meokkkaebi illustrations and is scheduled for distribution in July. Campaign content such as comics and videos can be viewed on Seoul's Facebook, Instagram, Twitter, and KakaoStory SNS channels.

During the serialization of 'Meokkkaebi Toon,' various events that citizens can easily and enjoyably participate in will be held simultaneously to spread the campaign message widely and continuously attract public interest and participation.

Han Young-hee, Director of Citizen Communication Planning, stated, "As delivery and courier culture become part of daily life, the generation of disposable items is increasing. We hope this campaign promoted through the city's main SNS channels will serve as an opportunity for citizens to practice proper waste separation themselves. We will continue to strive to make these communication spaces enjoyable while providing useful city administration information."

This content was produced with the assistance of AI translation services.