Gokseong-gun Receives Highest A Grade for Horticulture Industry Comprehensive Evaluation Two Years in a Row

Positive Feedback on the Performance of Integrated Marketing Activation for Horticultural Agricultural Products

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] Gokseong-gun, Jeollanam-do (Governor Yoo Geun-gi) announced on the 7th that it received the highest grade, A, for two consecutive years in the 2021 Horticultural Industry Comprehensive Plan Implementation Performance Annual Evaluation conducted by the Ministry of Agriculture, Food and Rural Affairs.

Accordingly, Gokseong-gun has gained the opportunity to be prioritized for selection in mountain area-related projects along with receiving 3 billion KRW (interest-free loan) in mountain area distribution activation funds for integrated marketing organizations.

The Horticultural Industry Comprehensive Plan is a comprehensive production and distribution promotion plan that includes fostering organized and scaled mountain area integrated marketing organizations for horticultural produce farmers. It was established in 2017, and the Ministry of Agriculture regularly conducts evaluations for systematic management of the plan.

This evaluation was conducted targeting 141 locations including 129 local governments nationwide. The evaluation indicators consisted of 10 core items across 3 fields (production, distribution, implementation efforts), and each indicator was rated on a 5-level scale (A to E).

Gokseong-gun received favorable evaluations in the performance of activating integrated marketing for horticultural produce. A representative example is the cooperative project with NongHyup, which invested a total project cost of 200 million KRW to support distribution and logistics costs for farmers participating in integrated marketing of horticultural produce.

Through this support, the integrated marketing organization is centered on the NongHyup Economic Holding Gokseong-gun Union Business Group, with participation from four local cooperatives. As a result, last year, it achieved handling performance of 17 billion KRW for horticultural products such as melons, strawberries, and taro.

A county official stated, “We will further strengthen the organization and scaling of farms and integrated marketing to revitalize the distribution of horticultural produce.”

This content was produced with the assistance of AI translation services.