CU Collaborates with HiteJinro... Launches 'Dukkeobi Home Drinking Table' Snacks and Cup Noodles

CU has launched the 'Dukkeobi Home Drinking Table' series in collaboration with HiteJinro's character Dukkeobi.

[Asia Economy Reporter Lim Chunhan] CU announced on the 7th that it will launch the ‘Dukkeobi Home Drinking Table’ series products in collaboration with Hite Jinro's character Dukkeobi.

The Dukkeobi Home Drinking Table consists of two types of Dukkeobi refrigerated side dishes (Dukkeop, Gopkkeop) that go well with Jinro soju, and a refreshing Dukkeop cup ramen (limited to 300,000 units).

The Dukkeobi refrigerated side dishes are products that contain pork duruchigi and pork skin (Dukkeop), and intestines and pork skin (Gopkkeop), respectively, grilled over direct fire with spicy seasoning to give a rich smoky flavor. Bean powder, which pairs well with pork skin like at specialty restaurants, is also included to enhance product completeness. A 2+1 promotional event will be held throughout April.

The refreshing Dukkeop cup ramen is a product planned with the concept of a soup-based side dish or hangover ramen that pairs well with soju. It emphasizes a cool and clean broth flavor by adding bean sprout extract, and adds spiciness by including kimchi in the dried garnish soup.

A BGF Retail official said, “As the culture of drinking modestly at home spreads, convenience stores, the main consumption channel for home drinkers, have become an important battleground for the liquor industry. We plan to introduce various collaboration products for customers who relieve the fatigue accumulated from COVID-19 with a drink with close people.”

This content was produced with the assistance of AI translation services.