HiteJinro Beverage Releases 'Hite Zero 0.00' TV Commercial

[Asia Economy Reporter Lim Hye-seon] HiteJinro Beverage announced on the 5th that it has released a TV commercial for 'Hite Zero 0.00,' the first all-free beer-flavored beverage in Korea.

With the concept of 'All-Free, Hite Zero,' this commercial focuses on highlighting the unique features of 'Hite Zero 0.00,' which achieves not only complete zero alcohol but also zero calories, sugars, and sodium, while delivering a taste and refreshment closest to beer. The commercial features Rowoon, a member of the group SF9 and an actor, as the model.

Additionally, with concise and impactful messages such as 'Korea's first all-free,' 'Zero alcohol, zero calories, zero sugar,' the commercial emphasizes the strong differentiation of Hite Zero 0.00, which is the first domestic non-alcoholic beverage brand to technically succeed in 'all-free.'

HiteJinro Beverage views this year as the inaugural year for the growth of the domestic non-alcoholic beverage market and plans to play a leading role in market expansion through the airing of the commercial.

In Japan, which actually introduced non-alcoholic beverages, major beer companies such as Kirin, Suntory, and Asahi launched products and ran advertisements, creating a 700 billion KRW market within four years. Currently, the Japanese non-alcoholic beer-flavored beverage market is about 850 billion KRW, accounting for 3.3% of the entire Japanese beer market.

In Germany, known as the birthplace of beer, the non-alcoholic beer market accounts for 16% of the total beer market, while in Australia, the non-alcoholic beer market makes up 21% of the total beer market. HiteJinro Beverage expects the domestic non-alcoholic beverage market to grow to at least 200 billion KRW within 3 to 5 years, driven by the recent participation of major beer companies.

This content was produced with the assistance of AI translation services.