BMW Korea Revamps Official YouTube Channel to "Enhance Customer Communication"

BMW Korea Revamps Official YouTube Channel to "Enhance Customer Communication"

[Asia Economy Reporter Changhwan Lee] BMW Korea announced on the 2nd that it will launch an official YouTube channel to strengthen non-face-to-face communication with customers in line with the post-COVID-19 era.

Through the official BMW Korea YouTube channel, BMW-related news will be delivered in the fastest and most in-depth manner, showcasing the brand’s core value of joy (JOY) in various ways.

The BMW Korea YouTube channel will be operated with three main types of content. First, through a segment called ‘BMW Early View,’ it will review BMW new cars first in Korea.

‘BMW Early View’ carries two meanings: ‘Early View,’ delivering information as quickly as possible, and ‘All Review,’ reviewing everything. The reviews will be conducted directly by BMW Korea, providing accurate and professional product information.

Content utilizing the BMW Driving Center located in Yeongjongdo, the third such center established worldwide, will also be introduced. This content measures lap times of various BMW vehicles sold domestically using the Driving Center’s track and introduces cumulative records.

Instructors or professional racers from the Driving Center will participate, promoting the durability, safety, and driving pleasure that BMW vehicles boast through extreme driving on the track.

Music content using ‘DJ BMW,’ the first music curation service in the imported car industry, is also being prepared. This content was planned reflecting the increasing trend of consumers enjoying music while driving. It will suggest various genres of music matching the driving mood along with driving videos, maximizing driving enjoyment and adding an emotional experience.

Meanwhile, the first content on the BMW Korea YouTube channel will be the BMW Early View, featuring reviews of the BMW New M3 Sedan and New M4 Coupe, which are scheduled for official release in April.

A BMW Korea product planner will appear directly to explain in detail the vehicle’s exterior, interior, and options, and actively communicate with viewers by responding to questions left in the comments. Additionally, a professional instructor will conduct a driving review on the Driving Center track and attempt lap time measurement, allowing viewers to experience the true value of the high-performance M models.

Starting with the New M3 and M4, BMW Korea plans to review all newly released BMW vehicles in the future, providing customers with a broad range of indirect experiences.

This content was produced with the assistance of AI translation services.