Maeil Dairies Launches Large-Volume Coffee 'Barista Rules Grande'
[Asia Economy Reporter Lim Hye-seon] Maeil Dairies announced on the 1st that it has launched a large-capacity RTD (Ready to Drink) coffee called 'Barista Rules Grande.'
Barista Rules is Maeil Dairies' RTD coffee brand with the motto "Follow the rules for delicious coffee." The newly released Barista Rules Grande is the first 475ml large-capacity product in the Barista Rules line. This reflects the trend of increasing preference for large-capacity coffee as the per capita coffee consumption in Korea continues to rise.
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The product consists of two types: Americano and Latte. Both types use only the highest grade single-origin beans, allowing consumers to enjoy the flavor of the beans as they are from their origin. 'Single-origin' refers to beans grown in a single origin, without blending with beans from other origins, so the unique taste and aroma according to the origin can be fully experienced.
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