KOTRA Hosts 'China Fashion Week Online Seminar and Consultation'

At the 'China Fashion Week Linked Online Seminar and Consultation' hosted by KOTRA and the China Fashion Association, Cheon Won, Vice Chairman of the China Fashion Association (center), is giving an online presentation to Korean companies. (Photo by KOTRA)

[Asia Economy Reporter Jeong Hyunjin] KOTRA announced on the 31st that it held the 'China Fashion Week Linked Online Seminar and Consultation' together with the China Fashion Association. This event, held over three days starting from the 29th, was organized to support Korean small and medium-sized enterprises (SMEs) and mid-sized companies in entering the Chinese online and offline fashion markets.

The seminar was attended by 80 Korean companies in the clothing and fashion sector. Chen Yuan, Vice Chairman of the China Fashion Association, introduced the Chinese fashion market and trends, and Zhao Yanwei, Director of the fashion online mall Handu Yi Se, explained strategies for entering the fashion market. Following this, representatives from local Chinese intellectual property (IP) law firms and consulting companies spoke as presenters, discussing important considerations for trademark registration in China and ways to utilize the Korea-China Free Trade Agreement (FTA).

Additionally, KOTRA invited 30 major Chinese online and offline distribution networks, including JD Global and Duoyi, and arranged video consultations between 45 Korean companies and these distributors. By identifying the needs of both sides in advance, over 100 consultations were conducted over two days, and KOTRA plans to support ongoing consultations in the future.

Hong Changpyo, Head of KOTRA's China Regional Headquarters, stated, "Since Chinese consumers have a strong preference for Korean fashion, we will strive to expand the entry of competitive K-fashion into online and offline distribution channels."

This content was produced with the assistance of AI translation services.