Nike Product with Real Blood Inside 'Satan Sneakers'... Nike 'Embarrassed'

Custom-made Nike Air Max 97 shoes, known as 'Satan Shoes'. Photo by Twitter capture

[Asia Economy Reporter Hwang Sumi] Sportswear company Nike has filed a lawsuit against the American streetwear company 'MSCHF,' which customized its products.

MSCHF collaborated with American rapper Lil Nas X to release customized Nike 'Air Max 97' sneakers on the 29th. Limited to 666 pairs, the product sold out immediately after launch.

However, controversy arose because the sneakers contained real human blood. The shoes were engraved with a verse from the Gospel of Luke describing the devil falling from heaven, and the soles reportedly contained actual blood from MSCHF employees. As a result, they were called 'Satan Shoes' and faced criticism from consumers.

Along with criticism of the 'Satan Shoes,' some speculated that Nike was involved in their production. Nike repeatedly issued statements denying any connection to the shoes, but the controversy persisted, ultimately leading Nike to sue MSCHF.

Nike claims that the product infringed on its trademark rights and damaged its brand value. Regarding this, Nike stated, "Due to misunderstandings that MSCHF's Satan Shoes were made with Nike's permission or approval, there have been calls for boycotts against Nike, causing significant market confusion and damage to the brand's value."

At the center of the controversy, Lil Nas X posted a video on his Twitter featuring a character from the animated series 'SpongeBob SquarePants' saying, "It was just a joke. Everyone knows I was joking, right?"

As the controversy continued, he later posted a short video titled 'Apology for the Satan Shoes,' but the video was a fake apology that led into a rap dance scene from the music video of his recently released single 'Montero.'

This content was produced with the assistance of AI translation services.