Do You Know 'Ppataeri' from Inje, a K-Snack?

Three Types of Hwangtae Bugak 'Ppataeri' [Provided by Inje-gun Marketing Center]

[Asia Economy Reporter La Young-cheol] The Gangwon Inje-gun Marketing Center is revitalizing the local economy by launching 'Hwangtae Bugak (Ppataeri) 3 types' made from 'Hwangtae Skin,' known as the prince of collagen, and 'Oat Shake (Oatful)' made from oats, selected as one of the world's top 10 superfoods by Time magazine.

According to the county marketing center on the 30th, Inje's specialty product 'Ppataeri' saw an explosive increase in orders after a famous celebrity was shown enjoying Bugak deliciously on TV last year, recording an average monthly sales of 500 million KRW.

The production company, operated as a cooperative, has increased its regular workforce to 45 by employing not only local residents but also residents from nearby areas to handle the order volume.

This is the result of the marketing center supporting entry into seven online distribution channels, including open markets such as 11st, Auction, Gmarket, and post office shopping, NS Mall, through a series of processes including market analysis by experts in each field, product planning (MD), product design, marketing, and sales channel support.

After entry, promotional and sales activities tailored to each distribution channel, such as open market keyword advertising, hot deals, and social network service (SNS) advertising, are also being conducted to boost sales.

Earlier, Inje-gun established the marketing center last year, composed of external experts, to support sales channels for management entities and conduct coaching projects linked to sales through SNS marketing.

The center plans to expand its business scope, including new product development and renewal of existing products. As the operation performance of the Inje-gun Marketing Center becomes known, it is becoming a model case, with local governments nationwide visiting Inje-gun.

This content was produced with the assistance of AI translation services.