NutriPlan, Ranked No.1 in Pet Food Category of 'Korea Industry Brand Power' for 3 Consecutive Years

[Asia Economy Reporter Seungjin Lee] Dongwon F&B’s pet food specialized brand ‘Nutri Plan’ has been selected as the No. 1 brand in the pet food category for three consecutive years in the ‘Korea Industry Brand Power (K-BPI)’ organized by the Korea Management Association Consulting (KMAC).

The ‘Korea Industry Brand Power’ is a system in which KMAC conducts consumer surveys every year on products and services in various industries closely related to the daily consumption life of the public, evaluating the competitiveness of each brand in terms of awareness, loyalty, and other factors.

‘Nutri Plan’ received excellent evaluations in loyalty-related consumer evaluation items such as image, purchase possibility, and preference, securing the No. 1 position in the pet food category for three consecutive years since 2019.

Dongwon F&B has been producing pet food since 1991 and has been recognized for quality by exporting more than 550 million cans of wet food for companion cats to the Japanese market, where the pet market is well developed, for about 30 years. Based on this, the company launched the pet food specialized brand ‘Nutri Plan’ in 2014, offering excellent pet food made with technological expertise and know-how in various food fields such as tuna, salmon, krill, and red ginseng.

In addition, through a large-scale investment in 2019, Dongwon F&B expanded facilities at its Changwon factory capable of producing 10 million pet food pouches annually. It produces various feed and snack products, including wet pouches for companion cats using ingredients such as tuna, salmon, krill, and red ginseng, which have strengths in raw material technology, and has also entered the companion dog market by launching staple dog food.

Recently, the company has been actively communicating with customers by utilizing online channels such as Instagram live broadcasts, live commerce, and crowdfunding platforms. In particular, Nutri Plan employees create content about their daily lives with their pets and reflect consumer opinions in the product development process, gaining empathy from many pet owners.

A Dongwon F&B official said, “Thanks to the interest and love of customers for Nutri Plan, we were able to be selected as the No. 1 brand in the pet food category for three consecutive years,” adding, “We will continue to introduce excellent new products that customers can trust and become a leading brand in the pet food market through various marketing activities.”

This content was produced with the assistance of AI translation services.