T'way Air Wins Grand Prize in Radio Category at This Year's Advertising Awards

[Asia Economy Reporter Dongwoo Lee] T'way Air announced on the 26th that it won the Grand Prize in the radio advertisement category at the '28th Advertisement of the Year Awards' selected by the Korean Advertising Association with the campaign 'T'way Tago Yangyang Galgeoyang.'

The Advertisement of the Year Awards is an event conducted by the Korean Advertising Association since 1993. This year, advertisements aired through various domestic media throughout 2020 were evaluated from both theoretical and practical perspectives to select outstanding works and award winners.

The radio advertisement that won the Grand Prize, 'T'way Tago Yangyang Galgeoyang,' is a CM song advertisement launched last June when new routes from Busan to Yangyang and Gwangju to Yangyang were introduced. Cheil Worldwide was in charge of production.

T'way Air will resume daily flights on the Yangyang route starting from the 2nd of next month, facilitating convenient travel for passengers traveling between Yeongnam and Honam regions and Gangwon Province. Currently, special discount tickets for the Yangyang route are being sold on the website and mobile app starting from a one-way total fare of 15,000 KRW.

A T'way Air official said, "We hope you enjoy the sky route to Yangyang easily and quickly with T'way Air," adding, "We will continue to become a T'way Air that approaches customers more closely with various content."

This content was produced with the assistance of AI translation services.