Pulmuone's Frozen Dumpling Sales Grow 115% with 'Yalpi Mandu'

[Asia Economy Reporter Seungjin Lee] Along with the rapid growth of Pulmuone's 'Thin Skin, Fully Stuffed Dumplings,' the domestic frozen dumpling market size has also surpassed 500 billion KRW.

On the 26th, Pulmuone Foods announced that its total frozen dumpling sales reached 137 billion KRW last year. This represents a 115% increase compared to 2018, driven by the soaring popularity of 'Thin Skin, Fully Stuffed Dumplings' (Yalpi Mandu).

Pulmuone first exceeded 100 billion KRW in frozen dumpling sales in 2019 with the launch of Yalpi Mandu. Yalpi Mandu attracted attention by featuring a thin 0.7mm dumpling skin, breaking away from the market dominated by traditional large-sized dumplings.

Since the introduction of Yalpi Mandu, the domestic frozen dumpling market has rapidly expanded. According to Nielsen Korea, the domestic frozen dumpling market first surpassed 500 billion KRW in 2019. Following this, new products emphasizing thin skins were continuously launched, and last year the domestic frozen dumpling market grew to approximately 545.5 billion KRW.

The growth of the domestic frozen dumpling market was also influenced by Pulmuone's strengthened online sales. Pulmuone enhanced its online sales to target younger generations with the launch of Yalpi Mandu. The share of Pulmuone's frozen dumpling online sales rose from 2% to 12% in the first year after Yalpi Mandu's launch, and expanded to 22% last year. Pulmuone expects the online sales share to exceed 30% this year.

Hong Sehee, Pulmuone Foods Dumpling PM, stated, “With the market size surpassing 500 billion KRW, frozen dumplings have become a representative home meal replacement item alongside ramen, an essential household product. We plan to steadily expand Pulmuone Yalpi Mandu’s loyal customer base through continuous communication with the MZ generation.”

This content was produced with the assistance of AI translation services.