Coway, 23 Consecutive Years as No.1 in Water Purifier Category at Korea Industry Brand Power
Icon Water Purifier Receives Praise for Size and AI-Based Convenience Features
Coway announced on the 25th that it was ranked first in the water purifier, air purifier, and bidet categories in the '2021 Korea Industry Brand Power' survey conducted by the Korea Management Association Consulting. Photo by Coway.
View original image[Asia Economy Reporter Kim Heeyoon] Coway announced on the 25th that it was selected as number one in the water purifier, air purifier, and bidet categories in the ‘2021 Korea Industry Brand Power’ survey conducted by the Korea Management Association Consulting.
The Korea Industry Brand Power is an index that measures the influence and recognition of brands by conducting consumer surveys on domestic products and services closely related to consumer life. Representative brands for each industry sector are selected through individual interviews and other methods with over 10,000 consumers nationwide.
In this survey, Coway was recognized for its top brand value in Korea by ranking ▲first place in the water purifier category for 23 consecutive years ▲first place in the air purifier category for 19 consecutive years ▲first place in the bidet category for 19 consecutive years. Coway is the only brand to have held first place for 23 consecutive years in the home appliance sector.
In particular, Coway received excellent evaluations for its innovative technology that enhances convenience. The Icon water purifier gained great response by strengthening space utilization and convenience with its ultra-slim design and artificial intelligence (AI) features. It was praised for drastically reducing size by applying innovative cooling technology that eliminates the compressor inside the product. Coway added that it was the first water purifier to obtain the ‘Quiet Mark,’ an international certification mark from the UK Noise Abatement Society, due to its low noise.
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Shim Byunghee, head of Coway’s Marketing Office, said, “We will strive to develop innovative products and services to repay customers who have given consistent support and trust over a long time,” and added, “As a leader in the environmental home appliance industry, we will take responsibility and continue to enhance the value of clean water and air.”
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