SKT "Preventing Solitary Deaths of Single-Person Households with Big Data" Care Service

[Asia Economy Reporter Joselgina] SK Telecom announced on the 25th that it will launch the ‘Single-Person Household Check-in’ service to strengthen the social safety net based on big data in collaboration with Jeju City and Korea Electric Power Corporation.

The Single-Person Household Check-in is a social safety net service developed to prevent solitary deaths among the increasing number of single-person households.

SK Telecom and KEPCO have utilized a power and communication data analysis system developed together over the past three years to analyze the status of single-person households and provide alerts when abnormalities are predicted. Through this, they aim to shorten the recognition time of solitary deaths among vulnerable single-person households and strengthen care functions. It is expected that the efficiency of solitary death prevention tasks for single-person households managed by local governments will be greatly improved in the future.

This service analyzes household power usage patterns using an artificial intelligence (AI)-based solution, then combines communication data such as ▲number of calls made and received and text messages sent ▲mobile data usage ▲whether the resident has gone out by time of day. When an abnormal situation is detected, an alert is sent to welfare officers in Jeju City.

It is characterized by being simple and convenient without requiring additional devices such as smart bands for sensing, resulting in low operating costs and no need for users to change their lifestyle. Since users do not have to repeat specific behaviors, concerns about lifestyle interference are minimal. It is also easy to expand the service in the future by linking with other living data such as water and gas usage.

The service is provided to households residing in Jeju City who have consented to the collection and analysis of power and communication data.

SK Telecom and KEPCO are spreading ESG management by operating pilot projects of the Single-Person Household Check-in service targeting various local governments. Starting in 2019 in Usan-dong, Gwangju, the project expanded last year to Seogwipo City in Jeju Province and Jeongwangbon-dong in Siheung City, Gyeonggi Province.

Choi Nak-hoon, Head of SK Telecom Smart Factory Company (CO), said, “We hope this collaboration will contribute to the safe lives of single-person households residing in Jeju City,” adding, “SKT will do its best to protect the safety of the people and enhance social value through ICT technologies such as AI and big data based on ESG management.”

This content was produced with the assistance of AI translation services.