LG Household & Health Care to Develop Specialized Influencers for 'Live Commerce'
LG Household & Health Care natural beauty creators are participating in live commerce field training at a studio in downtown Seoul.
View original image[Asia Economy Reporter Seungjin Lee] LG Household & Health Care announced on the 25th that it is nurturing influencers among the graduates of the 'Natural Beauty Creator' program who will actively participate as 'live commerce' hosts. The 'Natural Beauty Creator' is a social contribution activity that supports women with career experience and unemployed individuals to challenge a new life as 'beauty YouTubers,' and the third course is currently underway.
As the live commerce market expands, LG Household & Health Care has established a 'Live Commerce Expert Training Course' to enable Natural Beauty Creators to operate on various shopping platforms. Live commerce is an online shopping channel where sellers and consumers communicate through real-time video streaming to actively sell products.
LG Household & Health Care selects participants interested in live commerce from among the graduates of the Natural Beauty Creator program and conducts training over a total of 10 sessions. They learn skills necessary for live commerce such as sales speech, broadcast planning, and communication methods from experts, observe live commerce sites, and engage in practical exercises including a challenge contest. All training courses are operated in collaboration with the environmental non-profit organization 'Environmental Foundation.'
Beauty creators who complete the live commerce training course will be appointed as live commerce sellers introducing LG Household & Health Care’s products and will actually conduct live commerce sessions. Additionally, they will discover eco-friendly content such as clean beauty and promote awareness of value consumption that considers the environment to consumers.
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An LG Household & Health Care official said, “As shopping platforms diversify, the activity areas of influencers are also expanding,” adding, “We will nurture Natural Beauty Creators as ‘multi-influencers’ to strengthen competitiveness and support them to have more opportunities.”
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