LG Hello unveils lifestyle-based product introduction video... "Targeting MZ Generation"

Produced 3 Video Contents Presenting How to Use HelloTV and HelloInternet in Untact Life

A collection of still cuts from LG HelloVision's online video content.

[Asia Economy Reporter Eunmo Koo] LG HelloVision announced on the 25th that it will launch online video content targeting MZ generation customers. Through MZ generation-tailored online video content, the company plans to present an untact lifestyle utilizing premium cable TV and Giga Internet.

This content consists of three videos conveying that daily life changes when you know LG HelloVision. The videos are divided into △Hello TV △Hello Internet △Bundle editions, reflecting the lifestyle trends of the MZ generation living in the untact era. It introduces products suited for the lifestyles of university students, office workers, and newlyweds amid the normalization of staying at home and telecommuting.

The ‘Hello TV’ edition reflects the MZ generation’s demand to watch Netflix and YouTube on a large screen. It conveys that with Hello TV, users can enjoy various content such as Netflix and YouTube, leading to a joyful and relaxed stay-at-home life. The ‘Hello Internet’ edition emphasizes capturing both quality and price with Hello Internet. It reflects the needs of those who require fast speeds and uninterrupted service for telecommuting and remote learning, while also wanting to save on communication costs. The ‘Bundle’ edition tells a story of a woman using Hello TV and a man using Hello Internet meeting and combining TV and internet services to enhance cost-effectiveness.

LG HelloVision’s short-form content can be found on various online channels such as YouTube and Facebook. To commemorate the content release, an event has also been prepared. After watching the videos on YouTube and sharing them on personal social networking services (SNS), participants will be entered into a draw to win AirPods Pro. Additionally, customers who complete their subscription through the online direct mall will be entered into a draw to receive an Apple Watch. Detailed information can be found on the website.

Choi Jaewook, head of DBM at LG HelloVision, said, “As the MZ generation emerges as new customers of LG HelloVision, we have launched video content that targets their tastes. We aim for customers to recognize the various attractions of Hello TV and Hello Internet, such as content, speed, and cost-effectiveness, and to extend this to an online purchasing experience for communication products.”

This content was produced with the assistance of AI translation services.