Hodoo Labs Signs MOU with Korea Children's Publishing Association and Korea Character Culture Industry Association

[Asia Economy Reporter Hyunseok Yoo] EduTech specialist Hodoo Labs announced on the 24th that it signed a Memorandum of Understanding (MOU) on the 23rd with ▲Korea Children’s Publishing Association ▲Korea Character Culture Industry Association to strengthen the competitiveness of its non-face-to-face interactive video class service ‘Ttangkong School’.

‘Ttangkong School’ is a non-face-to-face video class platform where children communicate online with characters such as ‘Jadu,’ a popular character known through the educational comic ‘Hello Jadu,’ as well as Hodoo Labs’ main characters ‘Dino’ and ‘Amy.’ Its main content includes ‘Ttangkong Reading,’ a program where children read 100 quality picture books over six months together with characters under the concept of ‘a new way to read books.’ Unlike traditional one-way reading, it features real-time interaction where young users can communicate with characters and enjoy a fun learning method.

Through this MOU, Hodoo Labs’ Ttangkong School will receive quality books such as ‘textbook-included books,’ ‘education office recommended books,’ and ‘popular bestsellers’ from the Korea Children’s Publishing Association, thereby enhancing the quality of video class content. Hodoo Labs will also engage in multifaceted information exchange regarding character business with the Korea Character Culture Industry Association and plans to discuss utilizing additional characters familiar to children besides the current main character ‘Jadu’ of Ttangkong School.

Kim Minwoo, CEO of Hodoo Labs, said, “Our mission is to contribute to closing the education gap by providing high-quality education with industry-leading technology at a reasonable cost and to help children grow into lifelong learners.” He added, “This agreement can be a key example of how Hodoo Labs’ vision as a leading EduTech company can expand into synergistic win-win cooperation with other industries.”

Hodoo Labs completed a pilot test of ‘Ttangkong School’ targeting preschool and elementary students in December last year and has been conducting beta service since early this year, continuously improving user-centered services.

The company stated that the ‘Ttangkong School’ service forms quick familiarity with children by communicating with friendly characters rather than the traditional image of teachers encountered in face-to-face learning. It also enhances immersion in classes, giving it competitiveness as educational content. The plan is to establish ‘Ttangkong Reading,’ a Korean picture book-based reading video class service for preschool and elementary students, in the market and to continuously expand the scope of learning content to areas such as coding and Chinese characters in the future.

This content was produced with the assistance of AI translation services.