Jeju Samdasoo, Online and App Sales Doubled Last Year

Online Sales More Than Double Last Year Including Samdasoo App
Order Volume Up 67% Year-on-Year, Subscription Deliveries Also Up 26%

[Asia Economy Reporter Lim Hye-seon] Kwangdong Pharmaceutical, which handles the retail distribution of Jeju Samdasoo, announced on the 24th that online sales, including those through the Samdasoo app, more than doubled compared to the previous year based on last year's sales data. The proportion of online sales in total sales also increased more than twofold to about 25%.

The Samdasoo app is a dedicated ordering application for Jeju Samdasoo launched in 2019. As the number of households drinking bottled water increased, Kwangdong Pharmaceutical introduced the app to enhance convenience for customers who "only drink Samdasoo" and as an alternative to delivery issues occurring with some online mall orders. The Samdasoo app experienced significant growth last year thanks to aggressive marketing activities and strengthened service competitiveness through a stable delivery network. During the same period, order volume increased by 67%, and subscription orders for regular delivery rose by about 26% following the trend of essential goods subscriptions.

The secret to this growth lies in easy ordering and fast, safe delivery by dedicated staff. When ordering through the Samdasoo app, dedicated staff deliver directly to homes via over 130 Jeju Samdasoo specialized agencies nationwide, allowing customers to receive their orders without any delivery issues. This is considered the greatest competitive advantage of the Samdasoo home delivery service.

Kwangdong Pharmaceutical plans to focus even more on expanding the online market, including the Samdasoo app, this year. According to Kwangdong Pharmaceutical, by separating the online team last year and concentrating on improving online sales, they achieved a 171% growth in online sales within one year. This year, they plan to accelerate growth with strategies tailored to the characteristics of major online distribution channels such as Naver Store, Kakao Shopping, and Coupang.

Meanwhile, Kwangdong Pharmaceutical has also densely expanded the Samdasoo distribution network offline, increasing the retail store handling rate of Jeju Samdasoo from the 50% range in 2012 to 94% as of last year. This is a high level among various bottled water brands, and through sales efforts centered on Samdasoo specialized agencies that penetrate every corner, including small stores, they are simultaneously expanding both online and offline sales networks by getting Jeju Samdasoo stocked in small-scale stores.

This content was produced with the assistance of AI translation services.