CJ Olive Young Launches DIY Cotton Menstrual Pad Sharing Campaign
CJ Olive Young will launch the 'DIY Cotton Sanitary Pad Sharing Campaign' with customers from the 25th of this month to the 7th of next month.
View original image[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 24th that it will carry out the ‘DIY Cotton Sanitary Pad Sharing Campaign’ with customers from the 25th of this month to the 7th of next month.
The DIY Cotton Sanitary Pad Sharing Campaign is an expansion of the Pink Box campaign, which had been conducted as a volunteer activity by employees, now extended to customers. Since 2016, Olive Young has been running the Pink Box campaign, where employees personally make women’s products and various daily necessities, place them in Pink Boxes, and support low-income female adolescents.
Customers who wish to participate in the campaign can receive a first-come, first-served exchange voucher for the DIY cotton sanitary pad kit through Olive Young’s KakaoTalk channel from the 25th until 8 PM on the 27th. Then, by visiting a nearby flagship or town store by the 7th of next month to collect the kit, they can participate. After completing the cotton sanitary pad components in the kit according to the instructions, customers put them in the collection envelope and return it to the flagship or town store within the campaign period to complete the donation. Only CJ ONE members can exchange one kit per person.
As a token of appreciation, customers who participate in the donation will receive a special coupon usable at town and flagship stores until the 30th of next month. A 5,000 KRW discount is applied immediately on purchases over 20,000 KRW. Additionally, during the campaign period, an event will be held where three customers who certify their participation on the Instagram account will be selected by lottery to receive Olive Young gift cards.
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An Olive Young representative said, “We planned this meaningful campaign with customers to provide sincere support to low-income female adolescents,” and added, “We will continue to expand and carry out social contribution activities in various ways for women’s healthy beauty.”
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