Innocean and Hyundai Motor Participate as Sponsors of 'The Masked Singer Season 5'

Innocean announced that Hyundai Motor Company will participate as a sponsor of Fox Entertainment's The Masked Singer Season 5, the American version of King of Mask Singer.

[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced on the 24th that Hyundai Motor America (HMA) will participate as a sponsor of The Masked Singer Season 5, the American version of King of Mask Singer.

The Masked Singer is a local adaptation produced by Fox Entertainment in the U.S., which acquired the rights to MBC's music competition program King of Mask Singer and follows the same format. It has gained great popularity, attracting over 10 million viewers per episode.

HMA is introduced as the official partner of the "Rearview Mirror" segment, an exit interview corner for The Masked Singer contestants. Before the unmasking of the masked singer in each episode, a 15-second promotional video featuring the HMA brand is shown during the final commercial break.

Additionally, HMA branding is applied to exclusive content such as contestants' experiences, behind-the-scenes stories, and in-depth interviews released through The Masked Singer's official social media accounts on YouTube, Instagram, and Facebook.

Innocean's U.S. branch, which handled HMA's sponsorship deal for The Masked Singer, stated, "The meeting of a popular local program based on Korean original content and Hyundai, a representative Korean brand, will create a special synergy. We expect massive promotional effects through brand exposure across TV as well as various social media platforms."

Previously, HMA also participated as the official sponsor of the first season of The Masked Dancer, which aired from December last year to last month.

This content was produced with the assistance of AI translation services.