COVID-19 Era Aggressive Marketing: "Attract the Attention of Golfers"

Yamaha's 'Infinite Quality Assurance' Unique Survival Strategy, Titleist's 'Virtual Tour', Callaway's '3-Line Marketing', Volvik's 'Marvel Series'

Golf equipment companies are enticing golfers with aggressive marketing strategies during the COVID-19 era.

[Asia Economy Reporter No Woo-rae] "Catch the eyes of golfers."

This is aggressive marketing by golf equipment companies to overcome COVID-19. Orient Golf, the official agency of Amaya Golf, is the frontrunner. They have launched the industry's first unlimited quality guarantee sales on all products. All clubs released since 2019 are covered. They even guarantee exchanges and refunds for simple change of mind. Customers just need to visit the dealership where they purchased the club within 3 weeks and present the receipt and quality guarantee certificate. However, any price difference between products during exchange is borne by the customer.

This event fully reflects the management philosophy of Chairman Lee Gap-jong of Orient Golf. He explained, "Consumers must be able to purchase good products with confidence," and "We will strive until customers are completely satisfied." Quality guarantee sales are the best system in the untact era where non-face-to-face online purchases have increased. Orient Golf is providing customer delight services through ‘Masstige’ marketing, offering reasonable prices.

Titleist has prepared an alternative to offline tours suspended due to COVID-19. On the 30th, they will launch a Virtual Tour program to view the golf ball factory BP3 (Ball Plant 3) online. This was also planned as a response to the post-COVID-19 era. Currently, they operate two ball factories, BP2 and BP3, in Massachusetts, USA, and one ball factory, BP4, in Thailand. They are producing their representative models, Pro V1 and Pro V1x.

The 2021 model was completely renewed from the core to the cover and dimples. They offer passionate golfers the opportunity to tour BP3. Visitors can check all the updated facilities and the precision of Titleist’s unique golf ball manufacturing process. Callaway Golf’s ‘three-line marketing’ stands out. They incorporated three-line technology into putters and golf balls such as the Odyssey Mallet-type Ten series and Chrome Soft Triple Track.

They boast that it "enhances alignment vision, greatly improving consistency and accuracy of alignment." It is popular among golfers struggling with short putting and ‘putting yips.’ Global golf brand Volvik is gaining popularity with the Marvel series following their colored balls. Characters like Iron Man, Captain America, Hulk, and Spider-Man are applied to the urethane ball XT SOFT for practical use. They proudly stated, "It is a new weapon that is not only collectible but also highly competitive on the field."

This content was produced with the assistance of AI translation services.