"At the Heart of Jangandong, Hillstate Life" Hyundai Construction to Launch 'Hillstate JangAn Central' in April

6 Basement Floors to 20 Above Ground, Total 369 Units with Exclusive Areas of 38~78㎡
Fast Transportation Network via Dongbu Expressway... Anticipation of Various Transportation-Related Development Benefits
Convenience Facilities Concentrated in Main Commercial Area of Jangandong... 'Hills Avenue Jang-an Central' Simultaneous Sale

[Asia Economy Reporter Jo Gang-wook] Hyundai Engineering & Construction announced on the 23rd that it plans to launch the residential officetel ‘Hillstate Janghan Central’ next month in the Jangandong area of Dongdaemun-gu, Seoul.

‘Hillstate Janghan Central’ consists of a total of 369 units with exclusive areas ranging from 38 to 78㎡, spanning from 6 basement floors to 20 above-ground floors. The residential officetels are located from the 3rd to the 20th floor, while neighborhood living facilities are situated from the 1st basement floor to the 2nd floor above ground. By exclusive area, there are △38㎡ A·B·C (some duplex) 72 units, △57㎡ A·B (some duplex) 36 units, △59㎡ A·B·C·D·E·F (some duplex) 126 units, and △78㎡ A·B 135 units.

Previously, the residential officetel ‘Hillstate Cheonggye Central’ (scheduled for move-in in May 2024), launched last month, attracted 6,640 applicants for 522 units, recording a high competition rate of 12.72 to 1 on average, with all types fully subscribed. It is analyzed that the strong response from buyers was due to its location in downtown Seoul and its brand complex with product competitiveness comparable to small apartments. Hyundai Engineering & Construction expects that Hillstate Janghan Central, newly introduced this time, will also be well received by buyers.

Rapid Transportation Network via Dongbu Expressway... Access to Janghanpyeong Station and Myeonmok Line Light Rail Benefits

Near Hillstate Janghan Central, there is a wide-area transportation network using the Internal Circulation Road and Dongbu Expressway, making it convenient to use both private cars and public transportation. Using these major arterial roads allows easy access throughout Seoul.

Additionally, within about 1 km radius, Janghanpyeong Station on Subway Line 5 can be used to travel directly to Gwanghwamun and Yeouido without transfers, and major business districts such as City Hall (24 minutes) and Gangnam (31 minutes) can be reached within approximately 30 minutes.

Transportation benefits are also planned. According to the ‘2nd Seoul Metropolitan Urban Railway Network Construction Plan’ approved by the Ministry of Land, Infrastructure and Transport in December last year, the Myeonmok Line will connect Cheongnyangni Station through Jangandong to Sinnye Station, with construction targeted to be completed by 2030.

Convenient Facilities Concentrated in Jangandong Main Commercial Area... Pleasant Residential Environment Adjacent to Jungnangcheon Stream

Hillstate Janghan Central is located in the main commercial area of Jangandong, a major urban zone, so it is surrounded by abundant living infrastructure. Within walking distance, residents can easily access various convenience facilities such as the Art Malling Janghan branch, Lotte Cinema Janghan branch, Lotte Department Store Cheongnyangni branch, Samyuk Seoul Hospital, and Homeplus Dongdaemun branch.

Regarding educational facilities, within a 1 km radius, there are many elementary, middle, and high schools including Jangpyeong Elementary, Eunseok Elementary, Dongdap Elementary, Anpyeong Elementary, Jangpyeong Middle, Dongguk University High School, and Dongguk University High School. Hwikyung Girls’ Middle and High Schools and Seoul City University are also nearby, providing excellent educational conditions.

A sports park stretches along Jungnangcheon Stream, located just a 5-minute walk from the complex, offering outdoor swimming pools, jokgu courts, basketball courts, and other sports facilities. Additionally, green spaces such as Jangpyeong Neighborhood Park, Janghan Neighborhood Park, Dapsimni Park, and Baebongsan Dullegil are abundant, allowing residents to enjoy leisure activities comfortably within the city.

Convenience Expected to Improve with Various Transportation Developments... Future Value of Jangandong Anticipated to Rise

The Dongdaemun-gu area where Hillstate Janghan Central is located has various development projects planned, promising high future value. First, the ‘Dongbu Expressway Underground Project’ is scheduled to begin construction this year and open in 2026, significantly improving the transportation network. This project involves constructing a deep four-lane road tunnel over a 10.4 km section from Wolreung IC to Yeongdong-daero (in front of Gyeonggi High School), expanding the Dongbu Expressway from 6 lanes to 8 lanes, separating long- and short-distance traffic, and undergrounding the road, which has frequently experienced congestion and flooding during heavy rains.

Once the Dongbu Expressway underground project is completed, travel time from Wolgye to Gangnam, which used to take about 30 minutes, will be reduced to around 10 minutes, and chronic traffic congestion is expected to be resolved. Moreover, the area around Jungnangcheon Stream, after removing the surface road, will be reborn as an eco-friendly waterfront space about 10 times the size of Yeouido Park.

Additionally, the opening of the Metropolitan Area Express Railway (GTX) is anticipated as a transportation benefit. From Janghanpyeong Station, it will take only four subway stops to reach Cheongnyangni Station, where GTX B Line (scheduled to start construction in 2022) and C Line (scheduled to start construction in 2021) pass, allowing residents to benefit from improved transportation. Upon opening, GTX B and C Lines will greatly enhance accessibility to major business districts such as Yeouido, Dongtan in Gyeonggi, and Songdo in Incheon.

Residential Officetel with Facilities Comparable to Apartments... Less Impact from Subscription and Loan Regulations

Hillstate Janghan Central also offers excellent product quality under the Hillstate brand, which is ranked number one in apartment brand power and promotes itself as a ‘Lifestyle Leader.’

The 38㎡ units are designed with one bedroom, a living room, and a kitchen. The 57~59㎡ units consist of two bedrooms, a living room, and a kitchen. The 78㎡ units feature three bedrooms, a living room, a kitchen, and a large dressing room. Especially, all types of 59~78㎡ units are designed with a slab-type structure commonly seen in general apartments, facilitating natural lighting. Some units of each type have duplex structures to maximize openness and space utilization, and all units include dressing rooms to enhance storage space.

Community facilities include a fitness center and a library, and residents can relax in the park-style plaza and rooftop garden without leaving the complex.

Inside the units, the ‘2021 Post-COVID Space Solution’ is applied to protect residents from COVID-19. The entrance (application varies by unit size) will feature a ‘Safe Clean Zone’ package, including △hand sanitizer and mask storage space △robot vacuum cleaner storage space △built-in cleaner △clothing care device (optional) △air shower (optional), transforming it into a hygiene station. The design also reflects changes in daily life due to COVID-19. The kitchen (57㎡, 78㎡) includes an island table suitable for cooking and dining, allowing residents to safely enjoy small home parties with acquaintances. The master bedroom (57~59㎡) is equipped with storage cabinets and a workspace, enabling separation from living space for ‘home office’ use during telecommuting.

As it is supplied as an officetel, it has the advantage of being relatively free from regulations compared to apartments. Anyone aged 19 or older residing in South Korea can apply for subscription regardless of whether they have a subscription account, residency restrictions, or home ownership, making it attractive to real demand buyers in their 20s and 30s with relatively low subscription scores. Additionally, loan regulations and tax burdens are lower than those for apartments, leading to many inquiries from real demand buyers seeking alternatives to small apartments.

Commercial Facility ‘Hills Avenue Janghan Central’ Also Launched Simultaneously... Linked with Already Active Central Commercial Area

The commercial facility ‘Hills Avenue Janghan Central’ within the complex will also be launched simultaneously. It consists of 85 stores from the 1st basement floor to the 2nd floor above ground.

This commercial facility will be located in the already active central commercial area of Jangandong, Dongdaemun-gu. Centered around the Jangandong intersection, there are residential district commercial areas, officetel commercial areas, and food street commercial areas. It is expected to be located adjacent to the ‘Jangandong Food Street,’ naturally attracting foot traffic from the existing commercial area.

There is also a residential demand base of more than 12,000 households in Jangandong. It secures fixed demand from residents within the complex and has abundant demand from numerous villas, houses, and large apartment complexes in Jangandong such as Janghan Hyundai Hometown Phase 1 (2,182 households), Janghan Samsung Raemian Phase 2 (1,786 households), Janghan Hillstate (859 households), and Janghan Samsung Raemian Phase 1 (558 households).

To maximize the influx of floating population aiming to use Janghanpyeong Station and the central commercial area, the commercial facility is designed as an open-type shopping street along the main road. The open-themed design of the 1st and 2nd floors continues from the main entrance on Janghan-ro to the rear plaza, optimized for pedestrian flow.

A Hyundai Engineering & Construction official said, "Hillstate Janghan Central is located at the very center of Jangandong, Dongdaemun-gu, adjacent to various commercial districts and convenience facilities, and offers floor plans comparable to small apartments, enabling convenient living. As residential officetels are relatively free from regulations compared to apartments due to the government’s strengthened real estate regulations, we expect increased interest from buyers in Hillstate Janghan Central."

The Hillstate Janghan Central showroom is located in the Janghan-ro area of Dongdaemun-gu, Seoul.

This content was produced with the assistance of AI translation services.