Samsung Life Partners with Professor Kim Nando's Team to Strengthen Trend Marketing

[Image source=Yonhap News]

[Asia Economy Reporter Oh Hyung-gil] Samsung Life Insurance is strengthening its trend marketing by partnering with Professor Kim Nando of Seoul National University, famous for the steady seller "Because It's Painful, It's Youth."

On the 23rd, Samsung Life Insurance announced that it signed an agreement with the Consumer Trend Analysis Center led by Professor Kim Nando to identify major domestic and international trends over the next year and analyze customers' diverse lifestyles to reflect them in marketing strategies.

The first outcome of the collaboration was the publication of the first issue of the 'Trend Life' newsletter through the company webzine. The keyword was 'Ontact (On-tact),' presenting a new marketing direction in the untact era by applying human warmth to marketing. The newsletter will be provided as trend learning material to employees and consultants for sales use and will also be delivered to customers.

Professor Kim Nando said, "This is the first collaboration the research center has conducted with a financial company," adding, "I expect this research to help strengthen Samsung Life Insurance's trend marketing."

Samsung Life Insurance plans to hold special lectures by Seoul National University professors for executives, employees, and consultants, and by the end of the year, it will publish 'Samsung Life Selected Trends 2022,' containing trend forecasts for 2022.

Park Min-gyu, head of Samsung Life Insurance's CPC Strategy Office, said, "Through this agreement, we plan to establish ourselves as a financial company leading trends by sensing domestic and international trends amid rapidly changing social and economic environments."

Professor Kim Nando, Seoul National University

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