McDonald's 'McLunch' Re-released, Surpasses 1 Million Units Sold in 3 Weeks

[Asia Economy Reporter Seungjin Lee] McDonald's Korea announced on the 23rd that its lunchtime discount benefit platform "McLunch," which returned due to customer requests, surpassed 1 million cumulative sales within three weeks of its re-release.

Since the re-release of McLunch in February, McDonald's overall sales increased by 11% compared to the same period last year. Sales during the lunchtime hours when McLunch is available also rose by 11% year-on-year. The total cumulative sales of McLunch menu items reached 1 million units, with the "Big Mac" and "McSpicy Shanghai Burger" sets selling 260,000 and 240,000 units respectively.

Anthony Martinez, CEO of McDonald's Korea, had promised the launch of various customer benefit platforms that actively respond to customer requests and demands through the announcement of the "Our New Way" strategy. McDonald's confirmed through various surveys conducted last year to listen to customers' voices that many customers wanted the re-release of McLunch, and thus composed the McLunch menu with a variety of items.

McLunch offers popular burger sets at an average discount of 14%. It consists of seven items including the "Big Mac," "McSpicy Shanghai Burger," "1955 Burger," "Bacon Tomato Deluxe," "McChicken Mozzarella," "ShuShu Burger," and "Quarter Pounder Cheese." McLunch was first launched in 2005 and ended in 2018, but it has been a customer benefit platform of McDonald's with continuous customer requests for re-release.

A McDonald's Korea official said, "We are pleased that the McLunch set, which provides not only discount benefits but also the joy of choice, has been loved by customers for its good cost-effectiveness and diverse menu since its re-release," adding, "We will continue to provide various products and platforms that offer taste and cost-effectiveness to customers."

This content was produced with the assistance of AI translation services.