7-Eleven Launches Beverage Featuring Children's Drawings from Green Umbrella Children's Foundation
Seven Eleven, in collaboration with the Green Umbrella Child Fund, has launched pouch drinks featuring drawings by children from the foundation.
View original image[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 23rd that it has launched pouch drinks featuring drawings by children from the Green Umbrella Child Fund.
The eight types of pouch drinks introduced this time feature packages adorned with drawings directly created by children from the Green Umbrella Child Fund. Seven Eleven's pouch drinks are a representative popular convenience store product in the summer season, with annual sales reaching 38 million units.
On the 22nd, Seven Eleven signed a business agreement with the Green Umbrella Child Fund to support children without guardians. According to this agreement, a portion of the proceeds from the sales of the pouch drinks will be donated to the Green Umbrella Child Fund and used for child welfare projects that help ensure the stable growth of children without guardians in Korea.
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A Seven Eleven official stated, "With the increasing demand for convenience store pouch drinks, this agreement allows us to provide practical support to children around us who need help," adding, "We will continue to promote ESG management in various ways by utilizing the social infrastructure that convenience stores possess."
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