Offblack Expands Offline Distribution... "Opening Store at The Hyundai Seoul"

[Asia Economy Reporter Hyunseok Yoo] British premium tea Offblack recently announced on the 22nd that it will open stores at ‘The Hyundai Seoul Department Store in Yeouido, Seoul’ and ‘Busan Paradise Hotel’.

Teamcraft, which distributes the British premium tea ‘Offblack’ in Korea, has expanded consumer contact points, which had been limited to online markets such as Naver Smart Store, Coupang, and SSG.com, to offline channel distribution. Recently, it was newly launched at the Ssanggyemyeongcha corner in the food hall on B1 of The Hyundai Seoul, and it is scheduled to open at Busan Paradise Hotel by the end of March this year.

Launched domestically in November last year, the British premium brand Offblack distributes a total of six types of tea including Future is Pink, Yooa Golden, Brighton Up, Wild at Heart, and Downtime, gaining high trust through the Offblack travel cup and exclusive gift sets.

Recently, with the increase of ‘home cafe enthusiasts’ due to the COVID-19 pandemic, the domestic tea market is growing more than twice annually on average, and the market size is expected to exceed approximately 1 trillion won. Accordingly, Offblack plans to continuously expand sales channels by starting with a pop-up store at Hyundai Department Store Pangyo branch and adding more offline stores in the future, creating synergy between online and offline by emphasizing taste and design.

An Offblack representative stated, “Selling Offblack products at The Hyundai Seoul food hall is not just about entering offline sales channels, but also an acknowledgment that Offblack tea products have high quality and brand value,” adding, “We will continue to expand opportunities for customers who have hesitated to purchase to experience and buy the products directly.”

This content was produced with the assistance of AI translation services.