"Cookie Run Does It Again"... Shaking Even Women's Hearts [Buaeri's Game Dictionary]

[Asia Economy Reporter Buaeri] The momentum of 'Cookie Run: Kingdom' is unusual. Released by Devsisters in January, this game has maintained a top position on the Google Play rankings, surpassing major titles from large game companies.

On the 20th, 'Cookie Run: Kingdom' ranked 3rd among the highest-grossing games on Google Play. The 1st and 2nd places were taken by NCSoft's Lineage 2M and Lineage M, respectively, while 4th place went to 4399 Korea's 'Miracle Sword'. Overseas, it also ranked 1st in popularity on the Apple App Store in countries such as Thailand and Taiwan.

Cookie Run: Kingdom is a new title based on Devsisters' flagship intellectual property (IP), 'Cookie Run'. The global cumulative downloads of Cookie Run IP games have reached 130 million. Cookie Run: Kingdom is a character-collection role-playing game (RPG) where players embark on adventures and battles with cookies and build their own kingdoms. It has been praised by domestic and international users for its high level of completion, featuring the fun of strategically combining characters in battles and progressing through battles following the cookies' narratives.

Cookie Run gained global recognition by entering overseas markets in 2014 with 'LINE Cookie Run'. It was serviced based on users of Naver's subsidiary Line Messenger and achieved the number one popularity ranking in 12 countries including Thailand, Taiwan, Hong Kong, Singapore, and Japan. Later, in 2016, 'Cookie Run: OvenBreak' gained popularity, building the current level of recognition.

There is interest in whether Devsisters can make a so-called quantum leap to become a 'blockbuster game company' based on the success of Cookie Run: Kingdom. The securities industry forecasts that Devsisters will achieve sales of 366 billion KRW this year, a 415% increase from the previous year, and an operating profit of 143 billion KRW, turning profitable. Jin-gu Kim, a researcher at KTB Investment & Securities, analyzed, "Cookie Run: Kingdom is a game that stimulates the desire for ownership among female-centered MZ generation under 20 (born early 1980s to early 2000s), which can drive sales growth."

Devsisters is also preparing a new title for the second half of the year to follow Cookie Run: Kingdom. They plan to further expand the Cookie Run IP through the new 3D title 'Cookie Run: Oven Smash (tentative)', the first 3D game in the Cookie Run series. Additionally, a 3D shooting game 'Safe House (tentative)' is also scheduled for release. A Devsisters representative stated, "We expect the greatest achievement since the company's founding this year," adding, "Our goal is to expand our base globally, including in the US and Europe."

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