Cheoeumcheoreom's New Advertisement Featuring 'Jennie' Now On Air

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage will air a new commercial for 'Cheoeum Cheoreom' featuring BLACKPINK member Jennie on the 19th.

This commercial shows Jennie swinging on a swing, conveying the message "Smoother but more soju-like taste," and is set against the backdrop of bedrock water at the foot of Daegwallyeong, highlighting the features of the product renewed last January.

A Lotte Chilsung Beverage official stated, "We focused on conveying the attributes of the newly renewed Cheoeum Cheoreom through synergy with the model," adding, "We plan to continue marketing the refreshed Cheoeum Cheoreom with various concept advertisements featuring the model."

The commercial video will be available on TV and online channels starting from the 19th.

Meanwhile, Cheoeum Cheoreom underwent a renewal last January by lowering the alcohol content to 16.5 degrees. In March, the renewal of 'Cheoeum Cheoreom Jin' at 20 degrees and 'Cheoeum Cheoreom Soon' at 16 degrees was completed, and full-scale marketing is underway.

This content was produced with the assistance of AI translation services.