Bohae Brewery Signs Business Agreement with Mannaplanet to Revitalize the Alcohol Industry

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Bohae Brewery (CEO Lim Ji-seon) announced on the 18th that it signed a business agreement with Manna Planet, a company specializing in delivery platform development, at the Bohae Jangseong factory on the 16th.

Bohae attributed the approximately 16% increase in sales of Bohae Bokbunja Wine last year compared to the previous year to the spread of home drinking and solo drinking culture. In line with this non-face-to-face era trend, while reviewing ways to meet the diverse demands of consumers, they proceeded with a business agreement with Manna Planet.

Manna Planet is a platform development specialist that surpassed 10 million monthly delivery orders in 2020 and achieved first place in the delivery service industry and domestic designated driver platform in 2014.

In particular, it became a major topic when it was revealed in January that Kakao Mobility was considering an investment of 50 billion KRW in Manna Planet.

Manna Planet confirmed that there is high demand for alcoholic beverages when ordering food online and plans to develop customized services through collaboration with Bohae.

Since Bohae has a variety of products including soju such as Ipsaeju, Bohae Bokbunja Wine, Maechwisun, Soonhee Makgeolli, and Brother Soda, collaboration with online platforms is expected to create great synergy.

A Bohae Brewery official said, “Bohae will continue to cooperate with Manna Planet to meet the diverse demands of consumers in the non-face-to-face era,” adding, “We will respond to the With Corona era while also preparing for the post-Corona era.”

This content was produced with the assistance of AI translation services.