Woori Bank, AI-Driven Personalized Marketing Boosts Immediate Sign-Ups by 4 Times

Analysis of Customer Preferences and Behavior Patterns... Real-Time Provision of Optimized Financial Products

[Asia Economy Reporter Kwangho Lee] Woori Bank announced on the 18th that the number of customers who signed up immediately after consultation increased fourfold through "personalized marketing based on customer behavior patterns," which recommends optimized financial products to customers using big data and artificial intelligence (AI) analysis.

Launched in January, the personalized marketing based on customer behavior patterns provides customers with optimized financial products in real time based on customer tendencies and behavior patterns such as age, occupation, and lifestyle.

When products recommended through AI analysis are offered to customers via non-face-to-face channels such as phone calls or long message service (LMS), the number of customers who signed up immediately increased more than four times compared to before, and the number of new non-face-to-face subscriptions within a week after consultation also increased by 12% to 26% or more depending on the product category.

Additionally, customers visiting branches can quickly receive recommendations for products they have been interested in, improving customer satisfaction as well as shortening consultation time.

A Woori Bank official said, "Big data precisely analyzes various customer information and behavior patterns through AI, enabling efficient delivery of only the financial product information that customers need," adding, "We will continue to refine and advance analysis techniques and data to enhance customer satisfaction through optimal financial product recommendations."

This content was produced with the assistance of AI translation services.