'AI Marketing is a Boon' Woori Bank Sees 4x Increase in Customers Signing Up Immediately After Consultation

[Asia Economy Reporter Song Seung-seop] Woori Bank is seeing significant results from its "Personalized Marketing Based on Customer Behavior Patterns," which incorporates artificial intelligence (AI) technology.

This marketing service, launched in January, provides customers with optimized financial products in real time based on their age, occupation, lifestyle, and behavior patterns.

According to Woori Bank on the 18th, the number of customers who immediately subscribed after being recommended products analyzed and suggested by AI through non-face-to-face channels such as phone calls or long message service (LMS) increased fourfold compared to before. The number of new subscriptions via non-face-to-face channels within a week after consultation also rose by approximately 12-26% depending on the product.

A Woori Bank official explained, "Big data is precisely analyzed through artificial intelligence based on various customer information and behavior patterns, enabling efficient delivery of only the financial product information that customers need. We will further refine and advance the analysis methods and data to enhance customer satisfaction through optimal financial product recommendations."

This content was produced with the assistance of AI translation services.