"Staycation + BMW 7 Series·X7 Test Drive" Signiel Busan Launches Package
Limited Sale of 70 Rooms on a First-Come, First-Served Basis via Phone Reservations Starting from the 18th
[Asia Economy Reporter Yuri Kim] Lotte Hotel announced on the 18th that it will launch the second package combining BMW vehicle test drives, Signiel Busan 'Salon de BMW'.
Lotte Hotel explained, "Following the popularity of last year's first release, Lotte Hotel Seoul's 'BMW Suite 6 Package' which sold out within an hour, we have launched a second package. This package's strength lies in being able to comfortably relax at Signiel Busan in spring while enjoying a Haeundae coastal road tour."
This package is available for stays from the 22nd to the 28th and includes one night in a Grand Deluxe Mipo Harbor View room at Signiel Busan, breakfast for two at the premium all-day dining The View, and access for two to the guest-exclusive lounge Salon de Signiel. Guests can freely test drive BMW's flagship luxury sedan, the BMW 7 Series, and the premium large SUV, the BMW X7, during their stay.
Reservations by phone are available from 9 a.m. on the 18th, with only 10 rooms sold on a first-come, first-served basis. One BMW vehicle is provided per room and can be used freely from 3 p.m. on the check-in day until 11 a.m. on the check-out day. The package price for the limited 70 rooms will be announced on the day.
Additionally, from the 22nd to April 4th, an exhibition booth featuring the BMW X7 Series and M8 Series will be operated at the entrance of Signiel Busan. On-site applications for vehicle test drives are also available. Guests who take photos at the BMW exhibition photo zone and upload verified photos on Instagram with designated hashtags will be entered into a draw to win prizes. During the event period, a 100% winning scratch card event will be held for guests staying at Signiel Busan and customers using dining facilities. Prizes include Signiel Busan suite room vouchers and BMW golf bag sets.
Jo Eun-young, Team Leader of Lotte Hotel Promotion Lab, said, "The response to the collaboration product between Lotte Hotel, which has led the tourism industry for over 40 years, and global premium automaker BMW has been enthusiastic. We will continue to propose innovative products reflecting customers' lifestyles."
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