CJ Olive Young, Delight Project Sales Up 75%... Healthy Snacks Hit the Mark
CJ Olive Young announced that sales from the 'Delight Project' surged 75% compared to the same period last year, from January 1 to the 16th of this month.
View original image[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 17th that sales of its own food brand (PB) ‘Delight Project’ surged 75% compared to the same period last year from January 1 to the 16th of this month. The Delight Project is a revamped version of the Food Project, a healthy snack brand that Olive Young has operated for over five years since 2015, relaunched this January.
Olive Young has consistently introduced small-packaged healthy snacks that cater to the younger generation who want to consume snacks healthily, offering both taste and nutrition. Its strength lies in lowering calorie burden through healthy ingredients and differentiated processing methods. All products have enhanced safety with HACCP (Hazard Analysis Critical Control Point) certification.
The front of the package intuitively displays ingredients and calories, actively targeting consumers in their 20s and 30s who enjoy snacks while consistently managing health and diet. Representative products include bagel chips with a crispy texture and bagel flavor, dried mango that allows you to taste the original flavor and aroma, and sweet potato chips.
Olive Young changed the brand name to Delight Project to add satisfaction to customers’ daily lives. Under the concept of “a better bite that fills your daily life with smiles,” the plan is to grow into a leading healthy snack brand that offers better ingredients, appropriate portions, and improved taste.
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An Olive Young official said, “The newly revamped Delight Project, which aligns with the MZ generation’s lifestyle of enjoying snacks healthily, has been highly popular since the beginning of the year,” adding, “According to the brand’s core value of healthy beauty, we plan to maximize health expertise so that customers can naturally manage their health in daily life.”
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