CJ CheilJedang 'Cookit' Introduces 4 New Biweekly Menu Items... Over 100 Released Annually

[Asia Economy Reporter Seungjin Lee] CJ CheilJedang's meal kit brand 'Cookit' announced on the 16th that it will introduce at least four new themed menus every two weeks, totaling about 100 new menus annually.

This menu revision was carried out based on customer data analysis from the 'Cookit' platform. Analyzing the purchase data accumulated since the launch of 'Cookit' in 2019, it was found that new customers tend to purchase steady-seller menus more, while customers with prior purchase experience prefer new menus. This reflects a consumer trend of wanting to experience a wider variety of dishes after enjoying the convenience of meal kits that allow them to easily enjoy restaurant dishes at home.

Based on this, CJ CheilJedang is taking a more proactive approach to developing new 'Cookit' menus. In line with the slogan 'Chef's Cooking Kit,' a total of 11 professional chefs with domestic and international hotel cooking experience are participating in menu development. As the domestic meal kit market size has rapidly grown from about 10 billion KRW in 2017 to 200 billion KRW last year, the company plans to lead market trends by leveraging professional personnel and infrastructure.

The menus launched by 'Cookit' are developed based on various themes suitable for the season and timing. The current themed menus for spring are four types of 'fragrant and unique global dishes.' These include 'Cajun Jambalaya,' a representative American fried rice dish like Korea's kimchi fried rice, Chinese 'Cumin Beef Stir-fry,' Taiwanese 'Beef Noodle Soup,' and Thai 'Kung Pao Crab Curry,' all featuring special flavors from around the world. Notably, the 'Taiwanese Beef Noodle Soup' is paired with Bibigo Wang Gyoja dumplings to reflect the local custom of enjoying dumplings together. A 15% discount promotion is also being held on the 'Cookit' website until the 25th.

Additionally, on the 26th, menus themed around 'Makgeolli Pairing' will be introduced, and on April 9th, menus with the theme of 'Spring Camping' will be launched. Furthermore, the basic operating menu of 'Cookit' will be expanded to an average of about 30 items by the end of the year. Considering trends and seasons comprehensively, the product range desired by consumers will be gradually expanded. The plan is to maintain an appropriate balance between new menus and steady sellers to satisfy both existing and new customers.

A CJ CheilJedang official stated, "'Cookit' is focusing on menu development that thoroughly reflects customer needs," adding, "We hope customers enjoy the joy of cooking and the feeling of dining out through various themed menus presented by professional chefs."

This content was produced with the assistance of AI translation services.