Lotte Confectionery Launches Nature Conservation Campaign 'Natuur Jipkok Forest'

Transformed into a Contactless Stay-at-Home Campaign with Consumer Participation Due to COVID-19

[Asia Economy Reporter Lim Hye-seon] Lotte Confectionery announced on the 16th that it will conduct the nature protection campaign "Natuur Forest" of its ice cream brand Natuur in a non-face-to-face manner.

Started in June 2019, "Natuur Forest" was planned to raise awareness of the importance of nature amid growing concerns about environmental issues such as fine dust. At that time, Lotte Confectionery employees participated in the campaign twice by planting trees at Noeul Park located in Mapo-gu, Seoul. However, the campaign could not be held last year due to the COVID-19 pandemic. Therefore, this year, while maintaining the purpose of nature protection, the method has been changed to suit the COVID-19 situation, implementing it as a non-face-to-face campaign that encourages consumer participation called "Natuur Home Forest."

Until the 26th of this month, Lotte Confectionery will collect comments on "My small actions for environmental protection" through Natuur's official Instagram, conduct a drawing, select 100 participants, and present them with Natuur pint ice cream (two types: Vegan, Pure Coconut, Green Tea, etc.) and a "Natuur Forest Kit" containing soil and seeds. Consumers can eat the ice cream, then wash the empty pint container clean, fill it with soil, and plant the seeds. Even consumers who do not receive the kit can participate in the campaign by recycling the Natuur container to plant seeds.

This content was produced with the assistance of AI translation services.