Yoon Jong-kyu, Chairman of KB Financial Group, Presents Yellow Freesia Flowers to Citizens

KB Financial Group's Campaign to Support Flower Farms

At the 'Conveying Hearts, Blooming Hope' campaign held by KB Financial Group on the 15th in Yeouido, Chairman Yoon Jong-kyu and other attendees are taking a commemorative photo. (From left) KB Financial Group Vice Chairman Yang Jong-hee, KB Financial Group Chairman Yoon Jong-kyu, Kim Yuna, KB Kookmin Bank President Heo In.

[Asia Economy Reporter Park Sun-mi] Yoon Jong-kyu, Chairman of KB Financial Group, participated in the “Sharing Hearts, Blooming Hope” campaign, which distributes yellow freesias to support flower farmers.

On the 15th, KB Financial Group launched the “Sharing Hearts, Blooming Hope” campaign to distribute yellow freesias to citizens dreaming of new hope despite the prolonged COVID-19 situation and to help flower farmers struggling due to decreased demand.

That morning, KB Financial Group executives including Chairman Yoon Jong-kyu, Vice Chairman Yang Jong-hee, and Bank President Heo In handed out freesias carrying the message “Supporting Your New Beginning” to commuters near Yeouido Station, while urging active participation in the social movement to support flower farmers.

KB Financial Group model Kim Yuna also took part in the event, spending meaningful time delivering flowers and messages of hope with citizens. KB Financial’s characters, Star Friends ‘Ageo’ and ‘Kiki,’ also posed cutely and created joyful memories by taking commemorative photos with citizens.

Chairman Yoon said, “In these difficult times due to COVID-19, I hope new hope will bloom through warm hearts caring for each other,” and added, “It would be nice to give flowers to your loved ones this spring.”

Meanwhile, KB Financial is also running hashtag (#kkotgilmangeotja, meaning ‘Let’s Walk Only on Flower Paths’) events on the group’s Instagram channel, sharing flower-related photos to promote flower consumption in daily life.

This content was produced with the assistance of AI translation services.