Starbucks to Start 'Cherry Blossom' Season from the 16th

[Asia Economy Reporter Seungjin Lee] Starbucks Coffee Korea will start the 'Cherry Blossom' season capturing the full bloom of cherry blossoms and the spring atmosphere from the 16th. This year, a new cold brew blended beverage called ‘Midnight Bergamot Cold Brew’ will be introduced as the seasonal drink at stores nationwide.

‘Midnight Bergamot Cold Brew’ is a limited edition seasonal drink expressing the night view of cherry blossoms in bloom, characterized by cold brew combined with white chocolate and bergamot flavor.

Along with this, ‘Cherry Blossom White Chocolate,’ which blends strawberry, cherry, and cherry blossom scents to express the bright atmosphere of cherry blossoms, and ‘Strawberry Delight Yogurt Blended,’ rich in probiotics with creamy yogurt and plenty of strawberry pulp, will be launched.

Three new spring-appropriate food items will be introduced, including ‘Cherry Forest Cake,’ which harmonizes dark cherry and soft fresh cream, as well as ‘Bacon & Broccoli Sandwich’ and ‘Shrimp & Seaweed Salad Meal Box.’

Thirty-eight MD items will be presented together, including ‘SS Cherry Blossom Road Kessel Tumbler 355ml’ and ‘SS Cherry Blossom Road Elma Tumbler 473ml,’ which depict cherry blossom paths with Korean sentiment, as well as ‘21 Blossom Ceramic Zion Mug 355ml’ and ‘Bling Blossom To-Go Tumbler 473ml,’ which lyrically design various day and night scenes of full-bloom cherry blossoms.

In particular, to enjoy the Cherry Blossom season in various everyday moments beyond just drinking coffee, a variety of products have been prepared, such as the ‘21 Cherry Blossom Jewelry Case,’ ‘21 Cherry Blossom Note Pad,’ ‘21 Cherry Blossom Siren Pouch,’ and ‘21 Cherry Blossom Landscape Long Umbrella.’

Since its first launch in 2014, the Starbucks Cherry Blossom season, now in its eighth year, has been planned to provide customers with a special experience timed to the cherry blossom blooming season every year.

Hyunsook Park, Starbucks Product Development Manager, said, “This Cherry Blossom season has been prepared with the desire to offer customers a bright spring moment. We hope you feel the atmosphere of cherry blossoms at Starbucks.”

This content was produced with the assistance of AI translation services.