Naver Supports Growth of 17,000 Influencers... Creators Earning 100 Million Won
[Asia Economy Reporter Buaeri] Naver is implementing a growth support program for creators active in 'Influencer Search,' a creator-centered search service.
On the 12th, Naver announced the launch of the 'Naver Influencer Center,' an official online site where programs provided to Naver influencers can be accessed in one place.
At the 'Naver Influencer Center,' popular creators' content creation know-how and success stories are continuously shared. The center operates the 'Expert Consulting' program, which offers consultations from experts in various fields such as taxation and accounting, and the 'Super Ad' program, which supports the operation and production of advertising banners.
The 'Expert Consulting' program connects experts active as Naver Experts with Naver influencers. Creators can receive help with various issues they may face during content creation, such as taxes and copyrights.
A Naver official explained, "Naver Experts will also have opportunities to secure potential customers and enhance their expertise."
The 'Super Ad' program plans to support various forms of online advertising so that influencers can better connect with small and medium-sized enterprises (SMEs) and users in related fields.
According to Naver, 17,000 people are active in 20 fields within 'Influencer Search.' Among them, 52% are active simultaneously on YouTube.
Naver influencers have created over 3 million pieces of content on 78,000 keywords over one year through the 'Keyword Challenge' provided by 'Influencer Search,' producing an average of 34,000 new pieces of content daily.
The number of influencers generating monthly earnings of over 3 million KRW through Influencer Search has increased by more than 40% compared to the previous year. The number of creators earning over 100 million KRW annually from advertising revenue has also begun to rise.
Naver is also considering ways to expand the creative capabilities and talents of 'Naver Influencers' into various areas such as commerce and live streaming to enhance synergy.
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Kim Seung-eon, CEO of Naver Apollo CIC, said, "We are focusing most on establishing a stable creative environment and strengthening long-term rewards for creators working with Naver. We will concentrate on advancing the necessary technologies and platforms so that creators can continue to grow, and we will continue to develop reward programs and business collaboration models."
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