Netflix Account Sharing Blocked...? Some Customers Begin Testing

Test Conducted on Some Consumers
"If Not Living with Account Owner, a New Account Is Needed"
Netflix Links to Account Security Issues

[Asia Economy Reporter Cha Min-young] Foreign media reports have emerged that Netflix is testing a policy to prevent multiple users from sharing accounts and passwords.

On the 11th (local time), according to reports from The Streamable, MacRumors, CNBC, and others, Netflix sent messages to some consumers stating, "If you do not live with the account owner, you need a unique account for viewing," and requested that they open new accounts.

Existing Netflix users have shared one account among several people such as family and friends, splitting the subscription fee into halves, thirds, or quarters. It has also become common to find account-sharing partners through anonymous online communities. According to the research firm Majid, 33% of Netflix users responded that they share their accounts with one or more people. Netflix's Basic Plan subscription fee is $8.99 per month (about 10,000 KRW), and the Standard Plan, which allows simultaneous viewing on multiple devices, costs $13.99 (about 15,000 KRW).

A Netflix representative explained, "Netflix conducts hundreds of tests annually with specific consumers," adding, "This attempt will not lead to a broader crackdown on password sharing, and the test is also aimed at account security issues, not just password sharing."

Foreign media have offered various interpretations regarding Netflix's change in stance. CNBC noted, "Netflix has not been heavily involved in password sharing as subscriber growth and stock price increases offset concerns about revenue loss." The Streamable stated, "As the related industry enters a mature phase, there have been expectations that companies will become more aggressive regarding password sharing policies."

However, skepticism about the effectiveness of password restrictions is more prevalent. The Streamable pointed out, "In addition to Netflix, various global streaming services such as Disney Plus, Apple TV Plus, and HBO Max are fiercely competing for subscribers," adding, "With 35% of the millennial generation sharing passwords, subscriber growth directly translates into revenue."

A Netflix representative stated, "This test is to ensure viewing rights for Netflix members."

This content was produced with the assistance of AI translation services.