AK & Hongdae "Turning Construction Walls into Contactless Shopping Spaces"

Non-face-to-face shopping for home cooking and home training products via QR codes printed on partition walls
Providing various attractions such as local cooperation + introduction of tenant brands

If you look at the products displayed on the AK& Hongdae wall and scan the QR code, you will be directed to the AK Mall where you can purchase the products.

[Asia Economy Reporter Kim Yuri] AK Plaza, which operates the shopping mall 'AK&Hongdae,' announced on the 12th that it will operate a QR store utilizing the wall under interior construction.

AK Plaza recently has been carrying out interior replacements and brand changes in some stores to transform 'AK&Hongdae' into a new atmosphere, conducting construction in various spaces. The company explained that the 'QR Store' was planned with the intention of providing customers with small benefits and enjoyment by utilizing the construction walls (temporary walls) that are typically installed in department stores to ensure customer safety and minimize shopping inconvenience.

Customers can check special-priced products printed on the construction walls of AK&Hongdae and scan the QR code next to the product image to be connected to the product page registered on AK Mall, where they can purchase the products at discounted prices. Additionally, detailed information such as product details, payment, and delivery can be confirmed on AK Mall linked through the QR code. The products proposed to customers at the 'QR Store' include 'meal kits,' 'kitchenware,' 'home training,' and 'beauty' items.

The construction walls were also used for coexistence with the local community. On the second-floor construction wall, a lettering artwork inspired by 'Aekyung (Love and Respect)' was exhibited in collaboration with Hongik University's 'Hangeul Font Research Society.' This exhibition was realized at AK&Hongdae to provide visual enjoyment to customers visiting the mall and to showcase students' talents amid the lack of exhibition opportunities due to the COVID-19 pandemic.

Meanwhile, AK&Hongdae is set to introduce unique brands suited to the characteristics of the commercial district soon. A representative store is 'NatureLabs,' a complex cultural space where customers can enjoy media art works based on 3D digital and augmented reality technology and beverages, opening for the first time in Korea.

An AK Plaza official said, "We wanted to meaningfully utilize the temporary walls that are installed and dismantled," adding, "Although these are difficult times due to COVID-19, we hope customers can enjoy 'small but certain happiness' through this."

This content was produced with the assistance of AI translation services.