"Got a House? I Work at LH" "LH Ronambul"... Spread of Angry Mocking Parody

'LH Don LH San' 'LH Honja Sanda' 'LH Bujadeul'

On the 11th, various parodies mocking LH have been spreading mainly through online communities. Photo by Online Community Capture.

[Asia Economy Reporter Kim Bong-ju] As nationwide anger grows over the land speculation allegations involving employees of Korea Land and Housing Corporation (LH), satirical content related to LH is rapidly spreading.

On the 11th, online communities saw a series of wordplay satire posts where 'nae' (meaning 'my') was read as 'LH'.

On the 11th, various parodies mocking LH have been spreading mainly through online communities. Photo by Online Community Capture.

For example, 'naedonnaesan' (meaning 'I bought it with my own money') became 'LHdonnLHsan', 'naeronambul' (meaning 'double standards') turned into 'LHronambul', the movie 'Inside Men' dealing with collusion and corruption was parodied as 'LHbujadeul', and the title of the fairy tale book 'It's All Mine' was read as 'It's All LH's'.

Additionally, there were satirical images combining the TV entertainment program 'I Live Alone' into 'LH Lives Alone'.

These satirical works criticize the suspicion that LH used insider information for speculation while expressing feelings of frustration and anger.

In one popular post spreading rapidly online, a woman asks, "That man has a car and a house. What about you?" and the man replies, "I work at LH." This mocks the idea that being an LH employee who can profit from land speculation is something to boast about.

Posts also appeared asking who is better, such as "Administrative exam pass civil servant working Monday through Sunday VS LH employee with 2 billion won in assets." Comments on this post included "How can an administrative exam passer compare to LH?" and "Salaried workers can't beat LH."

On the 11th, various parodies mocking LH have been spreading mainly through online communities. Photo by Online Community Capture.

Among office workers, complaints like "LH used to be a divine workplace" and "I should have gone to LH too" are pouring out.

A netizen who posted LH satire on their blog wrote, "We are a nation of humor, but why do my eyes sting? I feel like crying."

There is also a parody titled '2021 New Job Ranking Chart.' The job rankings are divided into levels 1 to 5, with LH employees and judges ranked at level 1. Levels 2, 3, 4, and 5 correspond to having siblings, parents, relatives, and friends as LH employees, respectively.

On the 11th, various parodies mocking LH have been spreading mainly through online communities. Photo by Online Community Capture.

Experts say that nationwide feelings of deprivation have increased due to the land speculation allegations involving LH employees and are calling for thorough investigations and measures to prevent recurrence.

Meanwhile, the government announced that it investigated land transactions involving about 14,000 current and former employees of the Ministry of Land, Infrastructure and Transport and LH in relation to the 3rd New Town land speculation allegations and confirmed a total of 20 suspected cases of speculation.

Prime Minister Chung Sye-kyun said on the day, "The government will never forgive crimes committed by public corporations and public officials who filled their own pockets," adding, "We will thoroughly investigate every suspicion and allegation, leaving no trace of doubt."

This content was produced with the assistance of AI translation services.