"Growing as the Second Choco Pie" Orion Launches 'Kkobuk Chip Choco Churros Flavor' for Overseas Sales

China to Launch and Sell 'Kkobuk Chip Chocolate Flavor' Locally in Early March
USA to Begin Sales at Major Hawaiian Retailer 'Sam's Club' in March

[Asia Economy Reporter Lim Hye-sun] Orion announced on the 11th that its 'Kkobuk Chip Choco Churros Flavor' will officially begin overseas sales.

Orion launched the locally produced 'Kkobuk Chip (Langligerang) Chocolate Flavor' in China earlier this month. This move targets young consumers who enjoy sweet flavors. Since its first introduction in China in May 2018 with the 'Corn Soup Flavor,' various flavors developed to suit Chinese tastes?such as 'Mala Shrimp Flavor,' 'Barbecue Flavor,' 'Caramel Peanut Flavor,' and 'Crispy Seaweed Flavor'?have all gained popularity, achieving cumulative sales of approximately 64 billion KRW by the end of last year. In 2019, it also won the 'Best Snack Food Award' at the 'FBIF 2019,' China's leading food and beverage forum for innovative new products.

In the United States, sales of 'Kkobuk Chip (Turtle Chips) Choco Churros Flavor' will begin this month at the large retail channel 'Sam's Club' in the state of Hawaii. Orion stated, "The Choco Churros flavor has been very popular domestically and has received love calls from buyers in the U.S., the birthplace of snacks." They added, "Next month, we plan to expand sales to the U.S. mainland and start entering the Hispanic and Chinese markets." Orion began exporting Kkobuk Chip to the U.S. in 2018, mainly through Korean grocery stores, receiving favorable reviews from locals and entering Costco, a U.S. warehouse retailer. Currently, sales channels have expanded nationwide, including San Francisco, Los Angeles, New York, California, Texas, and New Jersey.

The Kkobuk Chip Choco Churros flavor, introduced domestically in September last year, achieved cumulative sales of approximately 15 million packs within six months of its launch. Orion stated, "We will grow Kkobuk Chip into a global brand following the success of Choco Pie."

Meanwhile, Orion received a patent in February 2019 for the 'Snack Pellet Sheet Processing Device,' the manufacturing equipment for Kkobuk Chip, and earlier this year, they added a patent for the 'Snack Pellet Sheet Cutting Device and the Snack Pellet Manufacturing Method Using It,' further validating their differentiated technological capabilities.

This content was produced with the assistance of AI translation services.