Minister Kwon Chil-seung Appearing on Live Commerce: "Digital Transformation Essential for Small Business Owners"

Checking the Status of Online Expansion Support During a Visit to 'W Academy'

[Asia Economy Reporter Kim Bo-kyung] On the 10th, Kwon Chil-seung, Minister of SMEs and Startups, visited 'W Academy' located in Yeoksam-dong, Seoul, to check the operational status of small business owners' entry into the online market.

Since his inauguration, Minister Kwon has continued his field visits to small business owners. This visit was arranged as part of that effort to understand the support status for the digitalization of small business owners in preparation for the post-COVID-19 era.

Minister Kwon emphasized, "In response to the non-face-to-face and online consumption and distribution environment, digital transformation is not a choice but an essential survival strategy for small business owners."

He added, "The role of support organizations such as the Small Enterprise and Market Service, which supports small business owners' entry and settlement in the online market, is important," and stated, "We will do our best to ensure that small business owners are not excluded from the digital environment and can respond proactively."

Minister Kwon visited the live commerce site being produced in the studio within W Academy to encourage the staff and appeared on live commerce to promote and sell small business products and introduce support policies. Live commerce refers to internet broadcasting that promotes and sells products using real-time video streaming.

Minister Kwon listened to the operational status of W Academy from officials of the Small Enterprise and Market Service and Wemakeprice and inspected related facilities.

W Academy is a facility established in December last year to support small business owners' digital content production and entry into the online market, equipped with cameras, studios, and editing rooms. Support programs such as education and live commerce are also being operated.

Small business owners can use related equipment and facilities by making a reservation. They can also receive help regarding equipment use and content production and editing from professionals residing at W Academy.

This content was produced with the assistance of AI translation services.