SK Broadband Unveils B tv Character 'Brobi'

[Asia Economy Reporter Eunmo Koo] SK Broadband unveiled a new character, 'Broby,' symbolizing 'Lovely B tv' on the 10th.

Broby is a bright, white polar bear whose name is derived from Broadband (Bro) and B tv (By). The concept is that Broby, a 'content maniac' who loves watching TV, has settled in the 'B tv world,' captivated by the charm of B tv where various contents can be enjoyed in one place amid the overflowing media.

Broby's distinctive feature is its large ears, always listening attentively to those around it. This embodies B tv's philosophy of emphasizing communication with customers. Broby's sturdy appearance symbolizes B tv's reliable and stable service. An SK Broadband official said, "As the value of sharing and spreading becomes more important in the media market, we expect Broby to serve as a link between customers and content."

SK Broadband plans to apply the Broby character across various media to expand customer touchpoints. It will be used on the official website, various banners within the B tv service, mobile B tv, SNS channels, and more. They are also considering selling Broby merchandise to enhance the character's commercial appeal.

SK Broadband stated, "Broby is a character that gives a bright and comfortable image to people of all ages and genders," adding, "We expect that the launch of Broby will consistently and effectively convey the brand identity of Lovely B tv."

This content was produced with the assistance of AI translation services.