GS25 to Promote Sale of 'City Bus Passes' in Jeonju City... Supporting Local Tourism Industry Revitalization

GS25 will be the first in the industry to introduce the sale and recharge service of Jeonju city 'city bus passes' starting on the 10th.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 10th that it is promoting the introduction of the industry’s first Jeonju city 'city bus pass' sales and recharge service.

GS Retail will sign a business agreement (MOU) with Jeonju City Hall on the same day, focusing on revitalizing the Jeonju city bus pass. The city bus pass is a product that allows unlimited use of city buses for a set period, introduced by Jeonju City in July last year as the first local government in the country, aiming to enhance convenience for tourists and promote city bus usage.

Through this business agreement, GS25 will officially introduce the Jeonju city bus pass as a product, sell it, and provide recharge services. The service, which was previously available only during operating hours (09:00?18:00) at 21 locations such as tourist information centers and community centers, will be expanded by GS25 throughout Jeonju City and serve as a key sales point available 24 hours a day.

GS25 has begun developing the IT system for sales and recharge and plans to officially launch sales and recharge services for three types of Jeonju city bus passes within May: a 1-day pass for 5,000 KRW, a 2-day pass for 9,000 KRW, and a 30-day pass for 40,000 KRW.

GS25 expects that this collaboration with Jeonju City will have a positive effect by revitalizing the local economy, which has been stagnant due to COVID-19, and plans to support various economic revitalization projects of local governments nationwide starting with this collaboration.

A GS Retail official said, “Starting with this collaboration with Jeonju City, we aim to establish a new win-win model where companies actively support and revitalize local government innovation projects,” adding, “We will focus on promoting our ESG management philosophy by supporting regional development through over 15,000 offline platforms nationwide and taking the lead in building social safety nets.”

This content was produced with the assistance of AI translation services.