Lotte Hi-Mart Provides Enrollment Encouragement Funds to Children in Grandparent-Child Families

[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 24th that it will provide support funds worth 5 million KRW for purchasing school supplies to encourage 33 children from grandparent-headed households. Among them, 6 will be entering elementary school, 13 middle school, and 14 high school this year.

Park Sang-yoon, Head of Finance at Lotte Hi-Mart, and Kim Yoo-sung, Head of the Seoul Southern Regional Office of the Green Umbrella Children’s Foundation, attended the donation ceremony. The support funds, raised through donations from Lotte Hi-Mart employees, can be used by the children to purchase textbooks, stationery, and other necessary learning materials.

Since 2006, Lotte Hi-Mart has been partnering with children from grandparent-headed households and conducting the ‘Happiness Three Generations Campaign.’ The campaign was planned with the intention that Lotte Hi-Mart would play the role of the second generation parents for the first generation grandparents and the third generation grandchildren. This year, in 2021, they are sponsoring 220 minor children from grandparent-headed households and have supported about 1,500 children over 16 years.

Park Sang-yoon, Head of Finance, said, “We hope the support funds delivered this time will help the children preparing for a new start,” and added, “Lotte Hi-Mart will continue to provide unwavering support so that the children we are partnered with can freely pursue their dreams and grow.”

This content was produced with the assistance of AI translation services.