Bodyfriend Delivers 'Happiness Sharing Boxes' to Underprivileged and Vulnerable Groups with Seoul Nonghyup

Park Sang-hyun, CEO of Bodyfriend (left), and Lee Dae-yeop, Head of the NongHyup Seoul Regional Headquarters, are taking a commemorative photo after signing the agreement.

[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend announced on the 22nd that it will collaborate with Nonghyup Seoul Regional Headquarters (hereinafter Seoul Nonghyup) to regularly deliver 'Happiness Sharing Boxes' to marginalized and vulnerable groups. Bodyfriend and Seoul Nonghyup will contribute a fixed amount each month to regularly produce 'Happiness Sharing Boxes' containing daily necessities and, in consultation with district offices within Seoul, distribute them to marginalized and vulnerable groups as part of their social contribution activities.

Earlier, on the 17th, Bodyfriend signed a social contribution business agreement with Seoul Nonghyup. Through the agreement, they promised cooperation in various fields including ▲support for marginalized and vulnerable groups, participation in rural labor assistance and other social contribution activities ▲urban-rural exchange linking city residents and farmers (or organizations) ▲projects to revitalize the local economy such as expanding sales channels for agricultural and livestock products ▲and expanding financial services for institutions and affiliated executives and employees.

In addition to delivering the Happiness Sharing Boxes, they plan to conduct rural experience programs for executives and employees and rural labor assistance activities to alleviate labor shortages in rural areas. Bodyfriend will also use agricultural and livestock products as customer gifts, and Nonghyup plans to expand financial benefits such as deposits, loans, cards, and insurance for Bodyfriend executives and employees.

Park Sang-hyun, CEO of Bodyfriend, said, "Through the business agreement with Seoul Nonghyup, we hope to help marginalized and vulnerable groups in need and contribute to revitalizing rural areas." He added, "We will continue to make efforts to fulfill the corporate social responsibility through various win-win cooperation activities."

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