AK Plaza, 'Supporting Flower Farms'... "Giving the Gift of Spring"

Exploring Various Win-Win Activities After Kim Jaecheon Assumes New CEO Position
Eco-Friendly Initiatives, Community Development, and Collaboration with Department Store Partners

[Asia Economy Reporter Yuri Kim] AK Plaza announced on the 22nd that it held a spring invitation event for valued customers last week and presented flowers as a token of gratitude.

Due to the prolonged impact of COVID-19 since last year, many schools have postponed or canceled graduation and entrance ceremonies, causing significant difficulties for domestic flower farms. Regarding this event, AK Plaza stated, "The event was proposed and carried out directly by CEO Kim Jaecheon of AK Plaza with the intention of offering customers a fresh spring and supporting flower farms together."

Since CEO Kim's appointment in December last year, AK Plaza has been seeking and implementing environmentally considerate and socially cooperative activities within various sales and marketing efforts conducted at the department store. During the last Lunar New Year, for the first time in the industry, the option to donate to an eco-friendly organization was added to the gift selection for top customers. The donation event, held under the name "Goodness Instead of Gifts," saw more customer participation than expected, and accordingly, the company plans to strengthen prior promotion so that more customers can participate in the next holiday season.

AK Plaza also continues to engage in win-win activities with the local communities where each department store is located. Since last month, AK Plaza Wonju Branch has been operating a project to support local small business owners and help brand growth. 'Burrito Manna' and 'Kkum,' which were featured on broadcasts as popular restaurants in the Wonju Miro Art Market, are currently operating in the dining area, and 'Jamae Bakery' and 'Butter Village,' known as hot spots in Wonju, have held pop-up events. On the 19th, the Wonju Branch also sponsored book exchange vouchers for underprivileged children in collaboration with the Wonju Catholic Comprehensive Social Welfare Center to mark the new school term.

Meanwhile, on the 2nd, AK Plaza attended a win-win cooperation agreement ceremony between the distribution industry and the Fair Trade Commission, promising to cooperate for mutual growth with suppliers, including early payment of product fees (approximately 10 billion KRW).

This content was produced with the assistance of AI translation services.