Ioniq 5 Unveiling Soon... Attention on Showdown with Tesla

[Asia Economy Reporter Yu Je-hoon] The Ioniq 5, the first electric vehicle to apply Hyundai Motor Company's dedicated electric vehicle platform E-GMP, is about to be unveiled. As Tesla, leading the electric vehicle market, recently lowered the price of the Model 3 and Y starting from 59.99 million KRW, fierce competition is expected going forward.

According to the industry on the 20th, Hyundai Motor Company will hold the Ioniq 5 World Premiere event, a crossover utility vehicle (CUV), on the 23rd (4 PM Korean time). The Ioniq 5, which has only been revealed through teasers or spy shots so far, will be unveiled.

The Ioniq 5 is attracting attention from domestic and international industries as the first electric vehicle to apply E-GMP. It is known that the driving range on a full charge is about 500 km, and it can be charged up to 80% within 18 minutes with fast charging.

The recently released teaser video reflected the characteristics of a dedicated electric vehicle, showing high space utilization. Specifically, ▲ a flat floor that eliminates the interior tunnel section ▲ a universal island console that can move forward and backward ▲ a slimmed-down cockpit (dashboard component module of the driver's seat) ▲ an electronic shift lever (SBW) arranged around the steering wheel.

Additionally, the first-row driver and passenger relaxation comfort seats with leg supports reduce occupant fatigue by adjusting the angle of the backrest and cushion, enabling comfortable driving and restful breaks during stops. Furthermore, some leather seats and door armrests are made from fabric processed by crushing and recycling transparent PET bottles, and bio-materials extracted from sugarcane are used in the doors, dashboard, ceiling, and floor to enhance eco-friendliness.

Accordingly, the Ioniq 5 is expected to compete directly with Tesla's Model Y in domestic and international markets after its launch. The Tesla Model Y is a sports utility vehicle (SUV), overlapping in many aspects with the CUV Ioniq 5. The standard model's driving range per charge is 393 km (based on U.S. standards), which is somewhat shorter.

The key factor is price. The main competitors, Tesla Model 3 and Y, have lowered some trim prices to 59.99 million KRW. Due to the high unit price, electric vehicle sales inevitably depend on the scale of subsidies, so this is interpreted as an effort to meet the government's zero-emission vehicle subsidy full support criterion of 60 million KRW. Industry experts also predominantly expect that the Ioniq 5 will be launched at a price level that can fully benefit from the zero-emission vehicle subsidy.

This content was produced with the assistance of AI translation services.